Lead generation is the act of increasing the number of potential customers that your sales team can nurture. Many companies are concerned about increasing their sales through strategic lead generation strategies, especially with the many challenges the public...
Roll back the clock 10 years, and the Internet wasn’t really a competitive space. Today, though, you’ll find yourself vying with around 24 million other e-commerce businesses around the world, and that’s something that requires a lot of work! The good news is that...
How closely do you listen to your customers? Most businesses will tell you they put their customers first, but some manage it much more effectively than others. When it comes to software as a service (SaaS) companies, actively addressing concerns is paramount. The...
Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO...
In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability,...
SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers'...
Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics...
The world of email marketing has become hyper-competitive over the last decade. As one of the leading marketing streams, email offers a high ROI and a way of instantly delivering messages to your customers. Yet, due to how accessible this marketing channel is, most...
Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with...
Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks...
Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R. Donnelley Sons & Company () found that the lingering economic uncertainty, increasing privacy...
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to...