The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new...
In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to...
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
In today's fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and...
CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation...
In the bustling SaaS arena, new tools pop up every day, and yesterday's strategies become today's afterthoughts. It's not just about having a stellar software solution anymore. The real game? Ensuring your marketing strategy evolves faster than the competition. And...
Automation is at the heart of digital transformation-enabled productivity, and the main reason most businesses are anxious to deploy AI company-wide is to realize the tech’s promise of enhanced efficiency and cost savings. New research from data integrity firm...
SEO is by no means a straightforward topic, but it's an essential component of digital PR. The good news is that with the right information, you can learn how to utilize it to bolster your online PR efforts. With good digital PR overall, you won’t only increase your...
Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. Even more recently, there’s been a social media arms race as platforms stockpile...
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...