They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...

Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...

Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...

Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...

In the dynamic world of eCommerce, the landscape changes swiftly, introducing new opportunities and challenges for businesses. The competition is stiff and growing your online sales demands creativity, strategic thinking, and an understanding of the best marketing...

Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and...

Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...

The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies.  The data industry is...

It’s all too common—a product catches your eye, and you go online to hunt it down. But you go to a retail website and come up empty-handed. Or conversely, multiple pages of search results flood you with options—none of which really meet your needs. New research from...

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that...

What does it say for a brand to have a flexible and forgiving return policy? Does it say “exploit us by buying, using up and returning?” Does it say “we know this stuff isn’t that good, but we’re hoping you won’t notice?” Not in today’s CX environment: what it...