As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending...
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...
Eye-opening new research from low-code automation and integration firm Tray.io reveals that nearly all companies (95.4 percent) are facing annual revenue loss due to operational issues related to lead lifecycle management Of the companies who reported $100M or more in...
It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with...
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these...
Artificial Intelligence is becoming increasingly crucial for businesses to gather customer data and insights in today's digital age. AI can help brands better understand their target audience and deliver personalized experiences. In an age where PR has become more...
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey...
As marketing teams continue to adapt to ever-changing consumer demands, it's more important than ever for them to think outside the box. Having a multiple-channel strategy helps companies engage with customers no matter where they are and what they're doing. This...
A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead. The firm’s new 2023...
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...
Your B2B product might be the best one on the market, but that’s not enough to ensure success these days. Comms pros know how important the buyer experience is, and new research from AI automation solutions firm Conversica found that while the majority of B2B buyers...
Marketing is an essential aspect of any business and is crucial in driving sales and revenue. However, as the business world becomes increasingly competitive, it can take time to stand out from the crowd and attract new customers—that is where a marketing gamification...