Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it's not just about making a quick sale; building good...
Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations. Unless you are a PowerPoint maverick, you...
New research from SaaS-based website operations (WebOps) platform Pantheon explores the relationship between marketing and IT leaders as they develop, manage, update and evolve their most important digital asset—their website. The survey, conducted in partnership with...
The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...
A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences. The findings from the firm’s new 2022 Marketer’s Experience:...
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...
When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process...
Even though mobile apps have become the center of people's everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm...
If you are a realtor, you know that making sales is the most important part of your job. Without sales, you won't get much of a paycheck, so you must do all you can to ensure you close as many deals as possible. Here are some ways that you can use technology to help...
No matter what products or services your company provides, it is important to give every customer a quality experience. While in some cases this is impossible, with a few proven practices your staff can please most customers most of the time. Friendly greetings,...
New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets. The firm’s...
Data-quality open-source platform Great Expectations recently announced the results of a survey highlighting top pain points and consequences of poor data quality within organizations. Insights from 500 data practitioners (engineers, analysts, and scientists) reveal...