In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in...
Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The study of more than 550 business leaders across...
At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter,...
Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects as the competition for impressions, clicks, and mindshare is increasingly fierce, reveals 2022 survey...
Did you know that 80 percent of consumers are more likely to make a purchase if a brand offers a personalized experience (Epsilon)? Shoppers want to feel like they’re important to your company or brand. So, in this article, we’re going to outline how you can use...
New research from marketing tech firm Zeta Global finds that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities and are seeking a more robust CDP that spans data aggregation and management, as...
Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. But they are at odds on whether the increasing sophistication and volume of data helps or hinders...
Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran. While companies race to become data driven, the firm’s new study finds the lack of...
A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as...
A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns...