"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...
Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and...
As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help...
New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth....
Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of...
New survey research from SJT Marketing and YourMarketer finds that marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets. The firms’...
Inclusive marketing is no longer optional. It is a key driver of business success. The brands that are able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings...
Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...
Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage. If you're starting a company, you're probably searching for methods to get a massive head start. You'll need to have...