Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...
Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage. If you're starting a company, you're probably searching for methods to get a massive head start. You'll need to have...
You’ve heard about SEO and how it improves site rankings, and ultimately, conversions. But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to...
Customers are the key to success in any industry, which means the quality of your business’s customer relations is of paramount importance. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your...
The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...
Email is a highly effective marketing strategy that marketers frequently use to leverage sales. A big part of this technique is finding ways to grow your email list. Throughout this guide, we will talk about using contests and giveaways as a tactic to help you raise...
Most companies these days already know precisely what their consumers want. This knowledge is a core business element that helps businesses remain competitive. Consumers these days want to feel like every promotional message they see from companies is specifically...
Despite its global hype, the metaverse—the 3D experience layer of the internet—is not yet actualized; it will be built out in stages over the next decade, according to new research from Forrester. Today, any extended-reality experience is inaccurately being touted as...
Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...
Whatever kind of video you're creating for streaming, you should know that your confidence is important. Demonstrating confidence in the context of a marketing video, a seminar, or even just a video conversation with your coworkers can make the difference between...
When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However,...