Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
Sales are the lifeblood of most businesses. They bring needed funds into a company, which can then be used to further grow the business. To maximize your sales team's effectiveness, you should give them goals to meet each quarter. For instance, you can assign each...
Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals....
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s...
Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according...
The Big Game is this weekend—but what will you be watching for: the game itself or the historically innovative ads? Super Bowl ads have always contributed to the excitement of the game and according to new research from Michigan-based advertising/marketing agency,...
The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will...
Although we’re the most intelligent species on the planet, we’re also surprisingly susceptible to many schemes that target our baser instincts such as greed and fear. When it comes to marketing, there are a lot of dos and don'ts when it comes to using these...
According to recent research, many consumers have stated that one of the biggest reasons why they don't want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant. Over half...
Search engine optimization, better known as SEO, plays a huge role in a company's digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results. Many people wonder where to begin when it...
Emails that nurture leads allow companies to build relationships with potential consumers and guide them on their buying journey until they’re ready to become paying customers. This is one of the best strategies that businesses can use to generate more customers, and...
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...