Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new...
Email marketing is the most successful marketing channel. The best way to connect with your target audience is through email. Nearly 3.8 billion people have an email account, and it's a reliable way to reach them. We can be 40x more effective than Facebook and...
New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. Based on survey findings, financial services...
My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering...
If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. Smarketing is vital because when...
How can you get answers to solve business challenges more quickly and accurately? A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible...
Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated...
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. "In today's digital-first world, a company's web or mobile...
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third...
The digitization of the economy revolutionized operations in the financial services industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for...
Gen Z's disposable income in 2021 has reached an estimated $360 billion. This figure represents the income Gen Zers earn from full-time or part-time employment ($263 billion), discretionary spending money from their parents ($57 billion), and the income they generate...