With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode...
You’ve probably heard a million times that Search Engine Optimization is a crucial tactic to make your business more visible and gain more opportunities to convert your prospects into customers. But, what does it mean in general? Search Engine Optimization is a...
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...
One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...
New research from changemaker consultancy Bain & Company reveals new insights into capturing the full value of digital transformation for an organization. While companies have typically prioritized the speed at which they implement digital transformations across...
Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there's no denying that most top-ranking websites have strong social signals. This guide...
Consumer trends have evolved and more customers are now searching for brands online and making purchases over the internet rather than in-store. Companies must develop a powerful digital marketing strategy if they want to remain competitive in the digital era. The...
If you haven't yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective,...
This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The European GDPR was developed in recognition of the need for more stringent regulations to...
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020. For its Gartner CMO Spend Survey, the firm surveyed 400 CMO and marketing leaders in North...
Video is a powerful tool for small businesses. However, many brands don't realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase....
New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake. Data...