Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. In fact, 70 percent of respondents identify that...
Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is...
Starting your own business seems like a dream come true, but there is still a ton of work to do before you can reach your goal. Building a successful company means currying favor with an otherwise uncaring public, and doing so will require a variety of tools,...
Almost two-thirds (64 percent) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from creative firm hiring guide Visual Objects. Without CRMs such as HubSpot or...
While it might be hard to imagine, there was a time where everything that was sold was done so in a physical capacity. Salespeople were looked upon as a gateway—they were the experts about a product and had a presence before, during and after the transaction took...
When running a business, there are many things to think about and keep in mind as your business grows and develops. While this can be exciting, it can also be challenging at times as well, especially when it comes to building an effective marketing strategy. The good...
Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other...
A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization. “This debut report is...
As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences. New research from customer experience management firm Merkle...
Competition throughout the pandemic was fierce and only got worse as merchants ended 2020. Many stores and brands even began promoting Christmas before Halloween. What can be done to gain an edge over the competition in 2021? One strategy is promotions. Not only might...
For many of us, we thought it would never happen. For those that weren’t in this camp, chances are they were amongst those who simply put it to the back of their mind and forgot about it—yes, we’re talking about Brexit. From sandwich confiscations to deliveries being...
COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...