Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in...
We’re all familiar with the iconic ‘Four Ps” of marketing, and since brand authenticity will play a big role in consumers’ decision-making process in 2021, a new survey by online brand protection software provider Incopro delves into shopper perspectives on the...
Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode...
Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...
While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...
Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...
Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...
Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around...
TikTok boasts over one billion users and is available in more than 150 countries. The platform has been an important tool for brands to connect with their target audience and share new products. If you’re interested in following some big accounts, here are the top 10...
With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand's reach. Affiliate marketing in 2020 is a...
Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...
