With the vast majority of marketing communications transitioning online as a result of COVID-19, it has become even harder to cut through the noise. As competition increases through digital channels, the cost of customer acquisition is rising, too—particularly in B2B...
Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet...
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is...
As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. That was one of the main conclusions of Gartner's annual study, a global IT service management firm. The most recent survey included more than 400...
Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost...
Who you hire to lead your product marketing team is a big decision. The right person can set the vision for the client experience, help build the products your organization will make and clearly define the technology that will become the backbone of all development....
Your business's profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you...
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...
In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that...
As the COVID crisis escalates again, organizations across private industries have become more reliant on data and analytics as a way to better understand and react to the continuously changing global business landscape, according to new research from cloud data...
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their...
Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment....
