Even though the COVID crisis has walloped business budgets in all departments, many marketers are facing pressure to deliver full budget-sized results, according to new research from B2B tech communications and content agency 10Fold. The new study reveals that most...
COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. Yet, according to Smart Insights, digital PR and...
Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout. As the classic idiom goes, slow and steady wins the race. This is the right approach for a savvy marketer’s game. SEO, by nature, is a discipline that is always...
With brand marketing budgets tight due to COVID-19, communicators slashed their reliance on media and creative agencies more than any year in the past decade, bringing various advertising tactics in-house or splitting work using a hybrid model, according to the 14th...
If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture...
No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The new survey includes data on the...
Video podcasts can be an effective way to build a strong connection with an audience, facilitate business growth, and reinforce your perceived authority in a specific niche. They can also generate a constant stream of income, especially if you put the right podcast...
Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to...
It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. When it comes to health, growing distrust means consumers no longer take your brand at its word on reliability and safety. If you are part of a...
As a business, or even as a professional individual, your public relations is an integral part of your brand that you need to manage correctly. Good PR can provide a lot of benefits, such as enhancing your reputation, boosting your credibility, and has the potential...
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...