Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...
As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many...
The cybersecurity industry is one that is growing rapidly, which is no surprise when you consider that cybercrime is the biggest threat to modern day businesses and something that every company needs to consider. While this means that there is every chance of success...
The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand. To succeed in today’s business world, brands need to combine the best...
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their...
New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are...
New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025. The...
New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The firm’s new survey generates a snapshot of current beauty spending and...
New research from restaurant tech company OneDine highlights a three-part plan for "Restaurant Recovery" in 2020 and beyond following the impact of COVID-19. Generally speaking, most restaurants must function at 75 percent capacity in order to achieve profitability....
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
There’s a clear diversity and inclusion movement in advertising. But new research by Getty Images reveals that nearly 80 percent of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising—that they...