As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue. Public relations is now an essential tool for driving traffic, leads and conversions to generate revenue. As a new white paper...
With journalism, advertising, public relations and more, the field of communications is broad and expanding further every day with the introduction of new tools like Periscope, Snapchat and their ilk. Even in a specifically targeted program like communications,...
If you watch just one video on YouTube today, perhaps you’d like to make it this one. It’s titled ‘The Most Boring Viral Video’, and it sure looks, at first glance, like it might be. But give it a minute…or at least 30 seconds. You may change your mind.. First posted...
Interest in ad blockers is on the rise and widespread adoption could present major challenges for the digital publishing ecosystem and advertising industry. But how do consumers actually feel about the software and have they used it? According to a new survey of more...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...
Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the summer installation of J.D. Power’s 2015 U.S. Automotive Media and Marketing Report, which provides an...
Big data implementations are deployed across the organizations of 55% of the 206 respondents to take the 2015 SANS survey on Security of Big Data Environments, while an additional 28% plan to develop such implementations in the next two years. They are using their big...
As more and more organizations look to reap meaningful results from social media—and tap its full word-of-mouth potential—understanding what drives people to share socially is vital to success. Social media is, well, social. And while it can be an amazing tool to...
When the going gets tough, many of us tend to either say too much, or nothing at all. Turns out, neither of those tactics work in business. When disaster strikes, staying quiet is a close second to the devastating effects of foot-in-mouth. In recent years we’ve seen...
In business, when success comes knocking, so do the reporters. Speaking to the media is an art, and even the most seasoned executives have turned simple interviews into corporate nightmares. The truth is there’s no such thing as a casual interview—but the best...
“Leave it to a public relations agency to make a good PR move.” That’s what NBC10, the Philadelphia NBC affiliate, wrote in covering some news I recently put out for my agency. I offered free PR services to any retailer selling an absurd handgun-shaped iPhone case,...