We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of...
Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for...
I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. Now I read everything online—just another example of how things have changed. What remains, from year...
New research from brand elevation firm Matter Communications reveals big year-over-year shifts in how shoppers learn about consumer tech products, the skyrocketing reliance on video and the value placed on social good. For the first time, social media has surpassed...
The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave...
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for...
Who often is your biggest critic? You! When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes...
As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and...
Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets...
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a...
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The firm’s study, 2019 Technology Marketing Report: The Role of Media...
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...