Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a former news producer (who, my past colleagues would say, crossed over to the “other side”), reports such as this...
The gold nugget that reporters want from you
Imagine you’re a reporter. You need a quote from an expert related to the news story you’re putting together about, say, minimizing your risk of becoming a crime victim. You’re fortunate enough to get a really smart crime expert on the phone, and lucky for you, he’s...
What you didn’t know about the state of journalism
We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of...
Journalists in Ogilvy study say they trust earned media most to drive brand reputation
Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for...
How storytelling humanizes campaigns—and wins PR awards
I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. Now I read everything online—just another example of how things have changed. What remains, from year...
Content consumption changes call for diversification in media relations strategies
New research from brand elevation firm Matter Communications reveals big year-over-year shifts in how shoppers learn about consumer tech products, the skyrocketing reliance on video and the value placed on social good. For the first time, social media has surpassed...
PR and journalism—we’re in this together
The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave...
The secrets of getting your company featured on a podcast
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for...
Media relations mentoring—20 ways to improve your media game
Who often is your biggest critic? You! When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes...
Meeting the media—Q&As with two Bay Area journalists
As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and...
Media relations mentoring—6 strong pitching practices for B2B companies
Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets...
7 tricky questions reporters will ask—and how to answer them
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a...