You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near...
I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?” I had heard actors express a similar question...
Life Alive quietly opened a flagship organic café near Boston University to showcase its new look and feel, and offer uplifting communal experiences. But the café's soft opening went unnoticed by press months before PR was first engaged and it was already considered...
As Asia-Pacific media and PR pros are coming to grips with rapid technological progress and shifting audience preferences, new research from PR Newswire reveals some telling findings about journalism in the region—with plenty of lessons for media and PR pros here at...
Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate. A candidate...
In 2018, Violet PR worked with the IBM Foundation on a year-long social media campaign to promote P-TECH, an education reform model helping to close the global skills gap. Violet PR’s Twitter campaign targeted and connected a variety of audiences including government...
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best...
Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large...
Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion. HubSpot defines earned media as...
The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making...
2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf. But the...
Baby gear company Summer Infant needed a jumpstart. It wanted to reach expectant parents and parents of newborns to 3-year-olds through positive national coverage in parenting media and beyond, reinforce the brand’s message of support ("Baby has you. You have us."),...