We’ve all heard the adage, “There’s no such thing as bad publicity.” The thesis behind this statement is that if the media or public are talking about your business, they’re helping to raise your profile simply by mentioning you, regardless of the context. While there...
As many consumer and electorate surveys continue to tell us, there’s a growing number of citizens across the world who are profoundly concerned about the environment and would like to trade with companies that take these concerns seriously. In order to tap into this...
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...
Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online...
It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. Compounding...
Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur...
With the promise of an uber-nasty election season taking shape, PR pros may feel like it’s going to be harder than ever to earn media and break through the political clutter to get their brand or spokesperson featured in a positive news story. How can your...
Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the...
Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should...
With media newsrooms moving at lightning speed around the clock, new research from the International Center for Journalists (ICF) finds editors and reporters around the world increasingly turning to digital technology to help address challenges such as the spread of...
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success...
New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The firm’s recent survey—conducted in an effort to find the...