More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. Cut. The national desk at BuzzFeed. Cut. Dozens of local journalists at Gannett newspapers across the...
Fake news isn't a new problem, but it's becoming a greater concern because of social media, where it is easily created and rapidly distributed. A new academic study reveals a possible solution: crowdsourcing. The research from Prof. David Rand of the MIT Sloan School...
Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number...
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top...
Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world. The critical factor to...
While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have...
It’s that time of year—Christmas is at the forefront of everyone’s mind. Amidst the Brexit saga and Donald Trump, everyone is in desperate need of some light-hearted stories. Fun research is a great way to bring a story to life—not only does it create relevant content...
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has...
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for...
There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before...
Generally speaking, Generation Z—the "digital native generation"—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when...
A new survey of U.S. and Canadian business journalists shows that while President Trump hasn’t changed the way media reports news, his tweets still cause angst for some business owners and bring mixed feelings about the use of unnamed sources. The survey was conducted...