A poor online reputation can wreak havoc on your company sales and employee morale—and new research finds that it can also damage your coverage chances with many reporters. The poll of more than 200 journalists nationwide from digital comms firm Lumentus reveals more...
What could the producers and editors of The Wall Street Journal, “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Plenty! I had the privilege of...
Gaining more visibility in your industry can be tough, and an effective PR campaign can be the solution. Working to create a cohesive campaign can be taxing for any company, so it’s a great idea to plan it all out ahead of time. Then, you can watch the magic happen!...
If you know you have an informative, well-targeted pitch but still can’t any attention from reporters, just stop and consider these stats: nearly half of all journalists worldwide receive more than 25 email pitches a day, while producing fewer than 25 pieces a month,...
Patience is said to be a virtue, and no one is more familiar with the realities of this cliché than public relations professionals. Landing the right coverage for your client can take months of planning, and in some cases in even years. Even in in a digital-focused...
To hear more of Alex Slater's views on the role of media relations in PR, listen to our new audiogram here. We’re the public relations industry—and we’ve forgotten our purpose: to relate to the public. Sounds reductionist, sure. But when a client is looking for more...
With daily stories and ever-changing beats, journalists are often considered moving targets when it comes to public relations pitching. While communications professionals can develop strong, mutually beneficial relationships with the writers they contact on a regular...
"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...
Press releases may sound old fashioned, but they still have a place in today’s high-tech news world. Even though we can get our news 24/7 through nearly any medium we like—television, radio, internet—there’s still a place for the press release in your marketing and...
As a PR professional, part of your craft is constructing the perfect email to send to journalists. But be careful before you hit send; while you are no doubt an expert at producing well-written and engaging emails, you may not be quite as expert at determining the...
Media relations is an art, and there’s no doubt that some PR and communications professionals are better at it than others. But no matter who you are, good media relations takes time, patience, and practice. Regardless of whether you’re just starting out or have been...
What is the most crucial element of a PR pitch? Communications@Syracuse recently asked 25 thought leaders this exact question to find out what should be prioritized when writing up a pitch. Common themes that emerged were brevity, relevance and the art of...