Communications professionals use targeted media lists to ensure their press releases and pitches aren’t blindly sent out into the media abyss. Quality over quantity, as the old adage goes. Lists focused to specific journalists and authors will ultimately result in...
Report Uncovers Missed Opportunities to Earn Digital Video Coverage The relationship between public relations professionals and media is on life support, according to a new report of digital journalists. According to The Media Influencers Report, a study from digital...
It's a practice that many journalists welcome as a way to get a head start on breaking news. Others view it warily, either as a logistical headache or as a hurdle to their newsgathering efforts. Mention it to bloggers who are not experienced journalists, and you're...
In my previous column, I discussed the file formats commonly used to provide photographs and other artwork to journalists. But what if you need to distribute documents—press releases, white papers, backgrounders, studies or other reports that include text and...