Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents...
In today's fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company's...
There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember: Reporters are bombarded with pitches from PR people to write about their client’s promotions, the overwhelming majority of which have no...
Digital PR can significantly benefit businesses in various ways. Here are five key ways in which digital PR can help a business: 1) Brand Visibility and Awareness Digital PR helps businesses increase their online presence and visibility through various digital...
The present-day world of public relations is a fast-paced industry where career advancement necessitates staying at the top. In various fields, including PR, agile methodologies are becoming progressively more and more popular. To boost their skills and marketability,...
For a few weeks every two years the Olympic Games dominates the sports scene in the U.S. – but not completely. During those few weeks of a 52 week year Olympic athletes are covered by NBCU, the network that has televised the past several Olympics in the U.S. and is...
We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings...
The consumer tech landscape is a battlefield. Every day, there are more innovative products that are trying to get the attention of customers. So it's important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures...
The specialty foods industry is fiercely competitive. Shelves are lined with artisanal cheeses, handcrafted chocolates, and small-batch jams, making it a monumental challenge for any brand to stand out. Fortunately, a meticulously crafted food PR strategy is the...
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the...
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important...
In a digital age where the financial communications landscape is rapidly evolving, the need for a profound understanding of strategic public relations and marketing has never been more critical. As we mark the 25th anniversary of Gateway Group, we delve into the...