The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...
The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked...
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and...
On September 25, a headline in The Wall Street Journal read, “Bosses Say They Want The Truth. Do They Mean It?” How you would answer the question above if it was asked of you could determine your status at public relations agencies—which statistics show is short-lived...
The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing...
In business, a merger and acquisition (M&A) is a common way for two companies to join forces in a mutually beneficial way. Typically, a larger company will acquire a smaller one to gain its business assets. The smaller company, in turn, views the transaction as a...
When coming across a brand online, it’s no secret that the smallest moments have the greatest impact. While many online brands spend months confidently crafting a consumer journey map from first impression to the checkout, it’s often the case that a simple PR pop-up...
Startups that hit the ground running tap into the power of public relations. There might not be anything more important for a new startup than to cultivate a positive public image to fuel brand awareness. Crafting a winning PR marketing strategy might seem...
I think a lot of people view my job as a bit of an oxymoron. I’m the founder and general manager of a public relations company powered by artificial intelligence. And if you believe the hype, generative AI is on track to replace organizations like mine wholesale. I’m...
As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...
You've got a killer idea and a creative startup pitch. Yet, there's one looming challenge: securing funding to lift your startup off the ground. Many entrepreneurs face the same uphill battle. The competition for investor attention is fierce. Imagine you're in a room...
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...