Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...
There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business...
Public relations is a fast-paced industry. If you work in this field, you're likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That's why a PR...
How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health...
Public relations is a critical piece of any business or organization. It's how you build and maintain relationships with the public and key stakeholders. However, PR can be complex and confusing for those who are new to it. This blog post will outline some basic PR...
With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space. Customers interact with brands through social media, websites, and mobile apps. PR professionals must...
It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user...
Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of...
For decades I've been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? Because my first job in our business was with a political PR firm, where I worked on local,...
All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need...
I’ve often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box. As a novice freelance reporter, I caught the eyes of...