The Public Relations Global Network (PRGN) recently celebrated its 30th anniversary at its Spring Meeting held in Scottsdale, Arizona. Bulldog Reporter had an opportunity to speak with Anne Buchanan, Scott Hanson, and Ed Stevens, the three founding members of PRGN, as...
PR work can be challenging, and it requires someone with a lot of diverse skills to succeed at it. Some may come naturally, and some you will need to learn over time. If you are determined to make your mark on the PR world, here are the skills that you will need....
The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other...
It's no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the...
No matter what kind of business you run, it is important to make sure your public relations are as great as possible all year round. Using different techniques during different seasons is a great way to connect with customers on a less-generalized and more...
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that...
Over the years, I’ve been called many things during my PR career: A gatekeeper, a purveyor of false information, a distorter of the truth, a defender of the indefensible, a maverick, and a cynic. The first four comments were made to me by journalists who didn’t know...
The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and...
Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if...
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks...
Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most...
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in...