Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. As with any credible brand, this...
While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR....
Whether you're a company looking to improve your customer service, or you're trying to run a PR campaign on a budget, there are many ways that the wellbeing of your customers can also achieve great results for your company's reputation. It's common in the business...
Managing the spread of information about your company takes on a distinctively DIY flavor when you're a small business operating with limited resources. Good public relations takes more than just making good social media content and responding to customer concerns....
For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth. However, thought...
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in response to the year’s...
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...
Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to...
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income. In the grand scheme of things, PR and marketing may have come off...
Teams across the world were affected by the COVID-19 pandemic and marketing teams were no exception. As we enter 2021, it’s more crucial than ever that businesses pivot their communications strategies to survive and grow in these continued chaotic times. With so many...
To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...
When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or...