PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...
How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists...
A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the...
A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election. The common denominator is that all these...
These days, it takes a special kind of presentation to impress clients and investors. With the proliferation of online stores and services, businesses have developed an improved understanding of the available technology. Even now, the e-commerce industry has seen...
Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for...
If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. How is your marketing strategy? Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team. You may...
From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since...
We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S. society, what parties are most responsible for...
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also...
The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and...
With many businesses shutting down and many others slashing budgets, these are certainly tricky times for marketing and PR agencies. In order to survive, you need to have a strong retention strategy in place that’s focused on adding value to existing clients and...