Every industry is speculating about the future of the physical office and whether or not our pandemic work from home experiment could morph into a permanent reality. As someone who once worked fulltime for a completely virtual agency, I say not so fast. While I’m sure...

Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had...

It’s never a bad time to come to terms with the terms driving the PR industry now. Working in PR is stressful enough, especially for junior staffers, without being tripped up by the many terms and phrases batted around the office. Consequently, Elstree, UK-based...

With consumers becoming more and more cautious about how they spend their money and what types of companies they support, it’s important to get the message out there that your business is responsible and eco-friendly, so that consumers know that they can trust your...

An effective public relations department handles the image of a company and maintains it to a high standard in the eyes of the public, employees, investors, and stakeholders alike. To do this, it must maintain high levels of productivity and work rate, and there are...

Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy...

This month, the Supreme Court ruled that LGBT individuals are legally protected from workplace discrimination based on their gender or orientation. While this is a major milestone in our country, it only scratches the surface of what it takes to achieve a truly equal...

Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands....

For a business to experience growth, it needs revenue, and for that to happen, it needs customers. How do businesses get customers, though? Through good marketing and PR! Painting a picture of your company to the media through PR campaigns can first raise awareness...

Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research from independent PR firm partnership Worldcom Public Relations Group examining of the...

As a public relations professional, you may have faced your share of demanding clients. In fact, you may feel as if you have only had difficult, hard-to-please clients. But since you are a professional, you know that even the most demanding client can be won over to...