Marketing your brand: 3 ways PR and SEO can work together

by | Jun 15, 2020 | Public Relations

For a business to experience growth, it needs revenue, and for that to happen, it needs customers. How do businesses get customers, though? Through good marketing and PR! Painting a picture of your company to the media through PR campaigns can first raise awareness about your business and then draw in customers. Turning to SEO and digital marketing is also a great way to spread awareness and find customers to a wider extent. Both are fantastic tools that produce results on their own.

However, there are huge benefits to combining PR and SEO, and as the world continues to become more and more digital, there has never been a better time to take advantage of using both of these tools combined. It will bring you back the results you desire.

Build a reputation to build up links

PR is about showcasing exactly who you are as a company and what you offer, but it can also help your reputation. This takes hard work and a long time to build up, but with the help of PR, you can manage your reputation better.

So how does that prove that SEO and PR can work together? The answer is simple. Through using PR to manage your good reputation, you can build better relationships with high domain authority third-party sites. Securing links on these sites using link building strategies in SEO plays a huge part in pushing you up the ranks on the search engines.

Ideally, you want to be on that 1st page. Continue to build up a reputation and showcase it through your PR, and you will find better sites, and move up the rankings, which means more chances for your customers to find you.

You need to have a recognizable brand

Trust is a big thing online, and people don’t generally have very much of it to spare. If your business doesn’t portray itself as a brand to be trusted, then customers simply won’t use your services and will generally bounce back off your website.

This is harming you in multiple ways. No customers means no profit, and experiencing bounces on your website will knock down your ranking, which will make it harder for new customers to find you. However, this is where PR and SEO can work together. You need to become a recognizable brand that people trust.

How do you do that? The key is to be consistent and drive dramatic growth. You need to have your brand name, logo, and content all over the internet and build a reputation of being an expert in your field using PR. Then you need to work with experts in SEO—take a look at Pathfinder SEO services to see how you can experience exceptional growth—to find new customers at every stage of their buying journey. Once they see that you are a recognizable and trustworthy brand, they will be more likely to use your services.

Produce—and promote—excellent content

As mentioned above, you need to have content across the internet to improve reputation. However, this content needs to be of value. It also needs to be of high-quality. There is no point in producing a PR release, for example, that is poorly written and then not promoted properly. To see positive results, you need to have a good content marketing strategy (a popular form of SEO), as this will help you learn more about your audience and what they like. Using PR and SEO together will give you that extra push.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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