Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
Agility PR Solutions, a subsidiary of Innodata Inc., announced the launch of an integrated news wire service that will allow clients to widely distribute press releases for a flat fee, regardless of word count or multimedia components. Part of Agility’s all-in-one...
I have now been doing M&A in the PR industry for 17+ years. Prior to that I owned a CPA firm, specializing in PR firms. When I owned my CPA firm, it was a requirement that every client have a CPA prepared Balance Sheet and P&L at their year-end, on an...
Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. And while the Internet allows you to promote your product as much as you...
Digital strategy misalignment is happening on even the grandest of scales. New research from integrated comms firm LEWIS finds the majority of the world's largest 300 public companies are failing to look at their marketing mix as one cohesive function—and asserts that...
When I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever. To communicate with colleagues, clients, media and influencers, I rely on email, phone calls, text,...
Whether you run a PR agency yourself or are a team manager in a large PR company, chances are you feel a weight of responsibility to make sure all of the people on your team have high morale and enjoy working together. After all, PR is a dynamic industry where mood...
In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a...
Working within public relations opens up a wide variety of career opportunities. You could work as a crisis manager, or in marketing, and in many different industries around the world. Whatever your career path, the best way to start is to choose a city that has...
A new report reveals some good news for the PR industry—at least for those firms applying business-building best practices. Best-in-class North American PR agencies increased their hourly rates in 2017 over averages of all firms from 2016, according to the research...
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behavior and uncertainty around optimizing their media investment are the primary reasons,...
If you have a talent and a passion for advertising and selling, then your career could be heading in the direction of becoming a chief marketing officer. But to do that, you’re going to have to become a bit of a marketing guru first. If this is the path you want to...