Capitalizing on the craze for all things pumpkin, Villa Italian Kitchen aimed to take a slice of traffic away from the competition by introducing the first-ever Pumpkin Spice Pizza—and tasked its agency BML Public Relations (BMLPR) with increasing brand awareness and...
New research from Naylor Association Solutions showcases the need for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The firm’s new report, The 2018 Association Communications Benchmarking Study, reveals...
While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in...
Securing media coverage is, of course, one of the biggest goals for public relations professionals, and one of the most challenging—but a new survey from Agility PR Solutions explains how this objective is actually a multi-tiered obstacle, with numerous factors by...
The U.S. PR industry grew by just 4.8 percent last year, according to new research from PR–focused merger and management consulting firm Gould+Partners. The results of this survey were not consistent with the results of the annual Best Practices Benchmarking report...
When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign. In preparing for the...
In a time when consumer pressure is more evident and powerful than ever before, one piece of negative press at an unfortunate time can snowball into a brand disaster that essentially leaves you radioactive. Classic scheduled (and largely reactive) PR methods are...
Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Harvard Business Review recently reported that over 80 percent of millennials feel that making a positive difference is more important than...
Like any industry, digital PR is full of misconceptions, rumours and differing opinions. However, as digital PR also has to dip its toes in the ever-changing SEO world too, these misconceptions are more frequent and greater in number. In this post, I will look at some...
U.S. PR agency profitability numbers reveal a steady rebound from last year’s rate, signifying an upturn in industry growth after a few years of diminished results. Participating firms reported an average of 18 percent of net revenues in 2017, according to the latest...
The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of...
Update: This article has been amended to better reflect that the allegations against Wells Fargo execs and others were made by reform leaders Susan Hart and Mary Beth West, not by the Public Relations Society of America or any of its leaders or spokespersons. In the...