PR messaging depends on clear communication. The problem is that there’s so much noise from competing firms that it can be nearly impossible to stand out as a valued business. You obviously have a lot to offer, but if you can’t successfully communicate that to your...

Anyone who has ever witnessed a gripping speech can attest to its effects—tears, laughter, and even chills. Never is the power of language so evident than when it hits on a visceral level. So what gives a great speech its spell-like quality? We can feel it, but rarely...

A truly successful PR campaign goes well beyond simply pitching and getting coverage. There are several intertwined components which take place before, during and after a campaign which help maximize the chance for success. With experience as an internal PR executive...