A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need...
One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social...
Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear...
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove...
Should any single entity be responsible for moderating the speech of billions of people worldwide—or for policing the internet? Earlier this month, three of America’s most prominent tech companies—Amazon, Apple, and Google—shut down Parler over its apparent lack of...
Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps' popularity. These rapid changes present a whole new challenge for brands, digital PR firms and...
Last month, President Trump was banned from popular social media sites after being seen to advocate for the violent storming of the US capitol, which led to the death of five people and at least 60 protestors being arrested. This unprecedented moment in history has...
Technology is undoubtedly something that each of us uses in our everyday lives, both personally and professionally. With the world brought to a halt over the last year, many have turned to the online world to keep things ticking over and keep their businesses moving...
The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services. In this article, you...
Last week, Twitter announced the permanent suspension of Donald Trump’s Twitter account due to the violation of company policy and the risk of further incitement of violence. This ban has come in the wake of violent riots at the U.S. Capitol, investigations, and other...
Customer service today is not what we knew a few years ago. Today, no one has the patience to send customer service emails or dial customer support numbers. Think about it—when was the last time you did so? Using social media for customer service is not new. But the...