Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....
TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...
Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. When asked to compare screenshots of a brand's UGC vs. branded content (content created and...
COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things. It can increase brand awareness, uncover new leads, amplify web...
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of...
It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse...
Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience. In fact, Facebook and Instagram have seen a 40 percent increase in usage during COVID-19—meaning now more than ever,...
As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency...
LinkedIn has always been looked at as a job search or recruiting tool. In reality, it’s a lot more than that. With 310 million monthly active users, you will be surprised to know that this platform offers ample potential to connect with media members, build a strong...
How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as...
Just about everyone is online more often these days, so it’s imperative for brands and businesses to make sure they’re there often as well. But PR and marketing pros, and especially small businesses, know what an onerous and time-consuming task it can be when...