When Instagram recently revealed it would be removing “like” counts from user posts, it threw a monkey wrench in some comms teams’ influencer strategy, and had many marketers scrambling to figure out a way to quantify their high-priced investments. But even though PR...
You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. Social listening is taking the data you’ve...
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program. Whether...
New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Based on a survey of consumers and marketers, the...
If you’re not building your brand on social media these days, you’re not doing it right. Industries across the board are having huge success with social and influencer marketing, and beauty and personal care brands are no exception. On the other end of the spectrum,...
Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for...
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop). But there is a new TikTok on the...
Under the influence of young Millennials and Generation Z, the workplace is changing rapidly, and so is the way coworkers communicate inside and outside of the office—and a potential red flag for managers, according to a new survey from B2B ratings and reviews...
New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their...
It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe...
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline...
How often do you listen—really listen—to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other,...