Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances...
Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers. And it's not...
A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach...
Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester. Because of this concept, some who do not favor...
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands...
Social media was created to connect people. In a world that’s quickly growing more distant and isolated, people crave connection to others—even if it’s behind a computer screen. Because of this, and because social media is so convenient, brands have capitalized on the...
Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the medium’s importance in society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to realize its...
Social media marketing has been touted as a critical component to business success, and new research from restaurant marketing agency MGH puts that concept to the test by examining how influential a brand's social marketing can be when it comes to driving restaurant...
It’s hard to believe how quickly social media has changed our everyday lives in such a short period of time. What was once a platform to connect with old friends from high school now is an integral part of pop culture. We use it to communicate with friends, meet new...
Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest. But despite this confidence, 63 percent of small businesses...
Social media is the preferred marketing channel for 48 percent of eCommerce businesses looking to cultivate growth in 2019. In fact, new research from brand/agency connection marketplace DesignRush.com reveals that the popularity of social media as a primary...
Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now...