The issues surrounding social media have been front and center in recent months, but is it changing how regular social media users are actually using these platforms? According to new research from Regina Corso Consulting, over half of regular users (55 percent) say...
Dark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more...
Social media is part of people's everyday routines because it helps them build a community with others around the world. And this community-building happens at a worker-bee pace—30 percent of social media users interact on social media at least 10 times per day by...
Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The...
Once upon a time Facebook ruled the social media arena, but having gained ground rapidly since its release Instagram is now an equally powerful tool—so long as it is used to its full extent. There are three aspects of Instagram that contribute to your success on the...
Social media use in recruiting varies by industry—recruiters in creative fields can identify candidates on visual platforms like Instagram, while traditional businesses are more likely to discover candidates on LinkedIn—but overall, nearly 15 percent of people use...
Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media....
New research from mobile forum app Tapatalk suggests consumers are growing frustrated with the inability to find trusted information on mainstream social media—and 4 in 5 survey respondents (80 percent) stated that they would trust responses on a specialized forum...
Social media platforms have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some...
A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale. The...
Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media...
The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other...