Drug testing, background or credit checks used to be factors that could disqualify an otherwise great job candidate. And now companies are adding formal social media evaluations to the list, according to new data from MRINetwork. Gone are the days of employers...
Remember the early days of social media? Facebook was the province of college students, indie bands hoped to make it big on MySpace, and no one had heard of job titles like social media manager or content analyst. Now that social media is an industry unto itself, it...
Even in the wake of the trust issues that erupted from the Facebook/Cambridge Analytica data-privacy scandal, the incident has morphed into a different kind of lesson for small businesses—that the power and influence of social media must be embraced, not feared. The...
The sub-par performance of the apps & social platforms industry continued in 2018—the industry again ranked 12th out of the 15 studied in the Brand Intimacy 2018 Report, which is the largest study of brands based on emotions, from brand intimacy agency MBLM. Apple...
By Ivy Lamb, Manta Content Editor Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business...
Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free...
Image source: The Toronto Star It was the anthem heard ‘round the world--or, at least, crystal clear north of the border. As has been well-documented by now, a so-called “lone wolf” member of the Canadian singing quartet The Tenors went rogue last night, changing the...
Following the recent Memorial Day Weekend, summer is officially upon us here in North America. And that means that bodies of water across the U.S. and Canada are now covered in marine vehicles of all shapes and sizes. Much like every year, watercraft season is...
I was listening to a CBC Radio show called Under the Influence, with Terry O’Reilly. The show is a regular series about the changing world of marketing. The particular episode I was listening to had a segment about from where Mick Jagger of the Rolling Stones got his...
Since its IPO in 2013, Twitter has been hounded by criticisms that it simply doesn’t know how to grow its user base or revenues. So, in an effort to improve its product and become more widely consumed and digested, while also being wary of not alienating its vocal...
As summer quickly approaches, people begin dreaming of trips, vacations, and time away from their everyday lives. The Public Relations Society of America (PRSA) aims to arm travel and tourism PR professionals with the tools and knowledge they need to be successful...
The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same: push your message out to a targeted audience in order to...