Have you ever looked at your monitoring results and thought: Why is this publication here? It doesn’t even cater to my target audience. You’re not alone. Many times when we onboard a client, they find that they get too much “noise”, or unwanted coverage, from outside...
As a marketer, you can feel the effects of summer approaching—out-of-office replies become plentiful, and engagement begins to wane on pieces that once saw a blooming number of form submissions and call-to-action clicks. Before you know it, you’re in the middle of it:...
The Toronto Star, Canada's largest daily newspaper, today launched its new web portal. According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.” A study conducted...
No interviews, magazine covers or late-night talk shows led up to the release of Beyoncé’s “Lemonade.” Instead, Queen Bey turned to social media to promote the weekend release of her visual album. Through videos and photos, she tipped off her “bee-hive” and set the...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
As important as external communications are for creating brand awareness, building a healthy sales funnels and gaining media attention—sometimes it’s the culture of an organization that really makes a business attractive to clients and journalists. One of the key...
While “liking” something on Facebook is nothing new, users will now be able to express themselves on posts much more clearly than ever before and for PR, marketing and communications professionals, there will be no doubt as to how an audience feels about the content...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
Longtime pitching guru Shelly Gordon, principal of G2 Communications and a workshop leader for a training company called WriteCulture, has witnessed the arrival of Twitter and the swan song of the press tour. Now, she’s embracing the 140-character landscape by doing...
Yesterday, I published a blog posting in regards to the Montreal Canadien’s failed Twitter campaign and how surrendering their brand was not the wisest thing to do. I also mentioned that the New England Patriots attempted virtually the same stunt just over a year ago....
Just recently, Facebook made changes to its News Feed algorithm. For many people this probably isn’t big deal, but some feel the nature of this change may have serious consequences to journalistic integrity and, ultimately, what news actually gets consumed. Last...
Harry Potter and the Cursed Child has already gained much media attention since its initial announcement in early December 2015. London's West End Stage play based on an original J.K. Rowling story, co-written by Jack Thorne and John Tiffany, instantly found itself in...