Are you active on Twitter? If so, are you using lists to get your message out and engage with those who can further enhance your efforts? If not, then let’s start with the basics: A list is a curated group of Twitter users. You can create your own, or subscribe to...
It’s become something of a tradition here at MediaMiser to help children track the real Santa Claus on Twitter, so that they may tweet their Christmas desires to him in 140 characters or less. Over the last three years we’ve used Twitter to help determine which is the...
There has been an awakening. Have you felt it? Now that the Dec.16 embargo on reviews for the next chapter in the Star Wars film saga has expired, all media avenues are now flooded with review content. But in what may have been the most secretive marketing campaign in...
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...
During the holiday season, Santa Claus gets his fair share of media coverage. He seems to be everywhere – in the malls, local parades, on Twitter and even in the news. Seems like a lot of running around for a guy who will circle the globe in 24 hours, handing out...
They say content is king, and no truer words have ever been spoken. In today’s digital world the amount of content available to us is truly epic. But how do you decide upon which sources to rely on? Those who stand out from the crowd are those whose content is...
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...
Recently, MediaMiser and Bulldog Reporter hosted a unique webinar with Cameron Gordon, Communications Lead at Twitter Canada. The topic: Understanding Periscope for PR. If you’re in PR and have not heard of Periscope, you may need to crawl out from under that rock and...
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...
Fourteen years ago, HALO: Combat Evolved was released for the original Xbox system, establishing itself as one of the most successful franchises of Microsoft’s gaming platform. Other iterations of the game soon followed. With the release of the Xbox One system in late...