Already the Amazing Race Canada seems to be a hit, as early analysis shows an 11.5 per cent increase in show engagement on Twitter from last year’s premiere. There is no doubt the Amazing Race Canada brand is growing, and to reinforce that brand the show has changed...
Periscope is a live, unfiltered video streaming application that allows users to discover the world through someone else’s eyes. In March, Twitter acquired Periscope. On its first day on the job, Periscope showed us footage of a dreadful explosion that took place in...
Science-Focused Study Reveals Non-Conscious Purchase Motivations Communicators make it their job to understand audiences—for retail and B2C PR and marketing, this means knowing who is shopping at your store, and what and how much they’re buying. But one key CEX...
As Twitter says goodbye to its CEO, it’s preparing to make one of its boldest moves yet. The platform is gearing up for “Moments” (formerly dubbed ‘Project Lightning’): a code-named, experimental feature that puts a curated spin on live news. This fall, users will...
Earlier in June we saw Reddit up-in-arms over new interim CEO Ellen Pao, who quickly became target to severe backlash from the community after establishing that Reddit would no longer be a “completely free-speech platform.” As such, many users transitioned their way...
The first time I saw a corporate dashboard on a big LCD screen, back in 2010, it displayed the number of daily unique visitors of a website plus the guest WIFI password. Things have changed so much in 5 years. Today’s dashboards draw on a vast array of business...
Social media has helped generate an efficient two-way street for brands and their publics to communicate, but some brands seem to be stuck on the one-way street of yore—and their customers aren’t happy about it. As it turns out, a full third (33%) of consumers who...
A new 2015 international study of social media use by associations conducted by global association management and communications company Kellen, and international research consultancy ComRes, has found that organizations are exploring new platforms and showing greater...
When the ALS Ice Bucket Challenge ran like wildfire through social media, it revolutionized the way charities thought about advertising. Countless Facebook mentions and $115 million in donations later, it showed non-profits there were alternatives to the marketing...
84% of Marcoms Professionals Use Influencer Engagement Strategies The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer...
Disruptive upstart Uber has certainly hit its share of PR speed bumps on its journey to ridesharing domination—crises, faux pas and “misspeaks” of various shapes and sizes, resulting in allegations of media threats, price gouging and random misogyny—but the San...
It’s no secret that online video is on the upswing. It has been for years—and the wave is showing no signs of crashing. The organic reach and engagement of video over photos or text-only posts is very well known —any marketing or PR pro will tell you that. But if you...