Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year
What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be...
AI mastery for entrepreneurs: Strategies to maximize business potential
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of...
Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?
Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race. Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help...
Most employers’ workplace inclusiveness isn’t working for LGBTQ+ Gen Zers: New barometer study shows middling scores
Diversity and inclusion—and everything that they mean to everyone—is a powerful mandate for businesses worldwide. And unlike more variable-reliant Purpose initiatives like sustainability, DEI is largely a workplace attitude supported by policies and procedures, as...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact
“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not...
2024 State of Business Growth: Trends and challenges faced by SMBs—and what defined achievers and underperformers in 2023
Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023. This new research takes a data-driven look at the status of...
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....












