There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must...
Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers...
Leading with fear: Many corporate managers are often anxious, angry or afraid—which costs businesses $36 billion in productivity
There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? Are you lagging...
The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges
Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators...
6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
Businesses need focus and innovation, but employees are disengaged—what will motivate them?
Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...
7 types of information leaks and how to prevent them
As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security...
Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing shifts to catalyze DX initiatives
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of...
Tech leaders admit shortfalls in AI preparedness: It’s their top concern, but only 15 percent say they’re prepared for generative AI demands
Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech...
Dissecting the biggest digital transformation challenges for nonprofits
It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The...
The new realities of AI: No, it won’t take your job, but the skills gap is staggering—headcounts will increase, but most need a whole new skillset
The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not...












