There are countless reasons why 2020 was the worst year of our lifetimes but, even though it cost a man his life and brought his family heartache, at least one beneficial thing came out of it: the seething anger after the tragic murder of George Floyd by the hands of...
AI in the workplace: How to use it to motivate employees to develop new skills
The past few years of intense disruption have put companies like yours through the wringer. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we're talking about. Instead, we’re here to discuss disruptive technologies and the use...
Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?
As we know, brand loyalty went out the window during the pandemic as consumers turned to digital commerce for every need, and whichever site or e-store had what they were looking for at a decent price was fine—as long as their online purchase method was seamless and...
Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights
It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy...
Elevating customer service with AI: The PR impact
In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI integration solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...
On the heels of revolutionary tech advancements in 2023, what’s next? Here are 10 strategic tech trends coming your way in 2024
2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023
Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but...
Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Taking stock with teens: For the first time since the pandemic, Gen Z spending declines slightly over survey period—which brands are winning?
How serious is inflation over the last six months? Let’s put it this way: even teenagers are watching their dollars. Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership...
Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees
Spiderman said it best: With great power comes great responsibility. But so far, the opportunity that comes with harnessing the vast power of generative AI (GenAI) has more accurately been paired with grave recklessness. Even though nearly all (93 percent) companies...
The ROI of LOL: The need for laughter in an uncertain business world
The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy...
A look at leadership and culture shifts to expect in 2024: Challenges and opportunities for empathy, flexibility, skill-building and resilience
Post-pandemic workplace challenges like remote-work expectations, a more socially aware and demanding society, and a brash new generation entering the workforce are creating unprecedented company-culture challenges for business leaders, and solutions as yet remain...












