If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case. But that’s how many retail leaders feel about their AI acumen, according to new research from supply chain solutions firm Blue...
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...
You probably don’t need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. From its humble beginnings automating routine tasks, AI...
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
As part of the overall Purpose mandate that brands and businesses were asked to adopt a few years ago, it was expected of them to become outspoken on societal issues, and even take sides on hot-button issues, as we are all aware. For companies, the reluctance became...
It’s a bit surreal to think that here in 2023, women are still having to battle many of the same challenges in the business world that they’ve been fighting for many decades. But equal pay, upward mobility, and comparative respect from colleagues are among the...
It turns out that companies are pretty good at developing digital strategy initiatives to push their transformation efforts forward—the problems begin when it’s time to execute. New research from portfolio and value stream management firm Planview uncovers common...
How a Focus Group of Gen Zers Exposed the Perils of Surface-level Assumptions About Their Generation Gen Z is so surprisingly wise for its years that older generations—and marketers—may be missing it. As I observed the 13 Gen Zers we recruited for a recent focus...
Brands and businesses across all industries are tripping over themselves in a rush to get AI into their operations to boost productivity, generate content, interact with shoppers, improve customer service and lots more. Most business leaders, and certainly...
Businesses are hungry to get AI deployed across the organization to get their share of all those productivity perks and vast other benefits—but are they moving faster than consumers? The answer: yes and no. New research from AI CRM firm Salesforce released a survey of...
Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new...
The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of...