When metaverse technology came within reach of brands and retailers early last year, consumers couldn’t wait to experience it in their shopping journeys, urging retailers to get on board with the tech ASAP. Just a few months later, the metaverse spark went out—or...
Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 500 brands
The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is...
AI to the rescue: The tech makes recruiting more effective by screening candidates, scheduling interviews, and answering questions 24/7
Like a computer-generated knight in shining armor, the omniscient power of AI has again shown its proficiency with a post-pandemic problem companies have had—screening and recruiting talent. Researchers from The Harvard Business Review, in partnership with...
Despite challenges and backlash, ESG is still a key factor for consumers—which brands and sectors do they think are leaders?
Despite the challenges brands and businesses face with implementing ESG initiatives in a tough economy, and the current ESG backlash making things even tougher, new research from market research giant Ipsos shows that American consumers still expect the companies they...
New research finds men adopting AI tools at higher rates than women
Just to slice and dice the AI craze a little further, a new survey from remote and hybrid career service firm FlexJobs took the pulse of how men and women compare in their usage, curiosity and concerns surrounding recent advancements in AI, revealing that more than...
New research sheds new light on the disconnect between leaders’ DEI claims and what employees are seeing—and why they both might be right
Is diversity, equity, and inclusion (DEI) getting better in the business world? It seems to depend on who you ask, because recent reports have found that although business leaders say they’re committed to and investing in this key Purpose initiative, many employees...
2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools
It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability. New research from Slingshot, the digital workplace of work connectivity software firm...
Gen Z adds complexity to today’s multigenerational workforce: 5 trends to know
Unlike their predecessors, Gen Z has come of age in a purposeful world, where rights and values have been under a bright spotlight, and with their digital prowess, they have acquired an abundance of insights about how they want their world to work, compared to prior...
Gen Z’s unfiltered truth about AI: New research reveals that teens understand, like, are empowered by—but also fear—the technology
AI is revolutionizing the business world right now and affecting those of all ages, but the true impact of the vastness of AI is much more likely to be realized and felt by Gen Z, the digital natives now in the last years of their education and/or entering the...
The escalating ESG backlash is making sustainability challenges much harder—but it presents companies with a comms opportunity
As if setting and achieving ESG goals isn’t already hard enough for brands and businesses in the US, they’re now having to do so in a contentious political atmosphere where one party is fighting to undercut investment managers’ ability to account for sustainability...
New research takes the pulse of consumer attitudes about generative AI: Is trust improving—how can brands restore faith?
Trust is the magic word when it comes to consumers’ opinions about brands and businesses using generative AI (GAI), and just a couple of months ago, there was very little faith that brand marketing and GAI would make a good match. That is still largely true, but now...
As socially-isolating AI adoption mounts, Gen Z employees say they want more human interaction: They prefer to learn skills from peers, not from AI
As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from. The tech is...












