trends - Agility PR Solutions

Enterprise leaders feel pressured to implement more AI, but worry about skills gap, data accuracy, ethical use—and giving up decision-making power

Jul 17, 2023

Although AI is just waiting to be implemented more deeply in enterprise operations, enterprise business leaders don’t appear as eager to embrace the tech fully as other CEOs have been reported to say they are. New global research from finance and HR enterprise cloud...

Executive behavior is the key indicator of corporate culture risk, but many companies don’t even assess culture—here’s what to do

Jul 14, 2023

With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard...

4 in 5 consumers want more videos from brands—but they now expect personalized, interactive, AI-enabled video delivered to them

Jul 13, 2023

Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. And that hasn’t changed—but the sophistication and interactivity expectations certainly have. It’s time for brands to take it up a notch with their...

Despite hesitancy of other execs, CEOs are putting faith in generative AI to move them forward—and making productivity priority one

Jul 12, 2023

With generative AI making it possible to cut down on workloads across departments, CEOs are turning their attention to maximizing productivity in 2023, as many believe that the competitive advantage today will depend on who has the most advanced generative AI....

Brand loyalty lives and breathes for 2023 back-to-school shoppers, new research finds—as long as trust remains intact

Jul 11, 2023

Hard to believe, but schools and colleges will be back in session in just over a month in many parts of the country, and new research suggests that the season will bring along some old-school consumer behavior—good ol’ brand loyalty. The recent survey from...

Comms pros finally think they’re figuring out CX—but consumers disagree: New research uncovers 4 major areas of disconnect

Jul 10, 2023

Marketers and communicators have been turning to generative AI and other emerging tech to try to finally get a handle on ever-heightening customer experience expectations, and brands and businesses are at last feeling like they’re making some substantial progress—but...

The cost of a bounce: New research finds every instance costs brands more than $5—and brands usually never even know

Jul 7, 2023

It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any...

New research finds most leaders view societal issues as ‘urgent’ concerns for business—and offers 4 ways to turn action into results

Jul 6, 2023

Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...

It’s no joke: With leadership expectations and employee needs often at odds, new study finds humor may be the key to bridging the gap

Jul 5, 2023

The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to...

4 in 5 global hiring leaders say it’s critical that their firms improve their reputation as a place to work to attract key talent and remain competitive

Jul 3, 2023

Despite hiring slowdowns in certain industries and regions, students and working professionals around the world remain confident about the hiring market—and leaders agree that hiring the right talent is still a challenge, regardless of the economic landscape, and new...

Is branded #Pride content on the decline? Controversy and ‘rainbow washing’ suspicions result in fewer campaigns, less engagement in 2023

Jun 29, 2023

As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...

Nine in 10 employees are ready to incorporate a wide variety of emerging tech—but they say leader engagement is too slow

Jun 28, 2023

While other research reports have found that employees may be intimidated by or even fearful of emerging tech such as AI, new research from business analytics and consulting firm Ernst & Young paints an entirely different picture. The firm’s recent survey finds...